We partnered with Skin/Skin, an emerging retail brand focused on modern protective wear, to build an identity that centers on feeling secure in an unpredictable world.
The brand speaks to people who are paying closer attention to their environment and looking for tools that protect skin and eyes without sacrificing ease or style.
Grounded in the tension between safety and vulnerability, the system uses warm neutrals, precise graphic devices, and a restrained aesthetic to signal calm rather than alarm. Packaging layers soft tones to highlight the presence of sunlight and exposure in everyday life, while the e-commerce experience keeps a direct, no-nonsense interface that builds trust. In retail, localized messaging and clear hierarchy help the brand meet customers where they are, context by context.
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BRAND IDENTITY
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