Nike+ Run Club brings Nike’s running community to life through a connected ecosystem of product, events, and digital tools.
We supported the program by shaping how the NRC identity showed up across apparel, transportation, packaging, and VIP experiences, with a focus on clarity and cohesion at scale.innovative product launches.
Working within Nike’s broader portfolio strategy, we treated every touchpoint as part of a larger system that supports runners before, during, and after race day. From LA Marathon VIP environments to branded vehicles and on-body graphics, the work reinforced a simple idea: you are part of something bigger every time you lace up and join the run.
BRAND COMPLIANCE
GRAPHIC DESIGN
PRODUCTION OVERSIGHT
NRC Brand Identity Guidelines
NRC products for Runners + Volunteers
NRC Branded Vehicles
