Equip is a virtual care platform that helps families recover from eating disorders at home using evidence-based treatment.
We partnered with their team to translate a newly developed identity into a practical system that could support fast-paced marketing and growth.
Together, we built guidelines and channel-specific templates that made it easier to keep Equip’s voice and visuals consistent across web, social, email, and partner communications. The system prioritized real family stories and a tone of collaborative healing, so every touchpoint could reflect the complexity and hope of recovery. As Equip expanded, the brand toolkit scaled with them, giving internal teams and external partners a clear foundation to build from.
VISUAL IDENTITY
BRAND GUIDELINES
CANVA INTEGRATION
