We supported the NFL’s live concert and VIP events program in creating experiences that deepen fan connection and keep the league’s identity clear across cities and seasons.
Working with Nimblist, our focus was on aligning team presence, sponsor integration, and NFL sub-brands within a single visual and experiential system.
From the Draft and Kickoff Concerts to Honors events, we designed and refined touchpoints that spanned stage environments, VIP journeys, and on-site communications. The work balanced broadcast-scale spectacle with on-the-ground detail, so that no matter the location, fans encountered a version of the NFL that felt both consistent and rooted in the specific culture of each host city.
BRAND STRATEGY & COMPLIANCE
EVENT DESIGN
CREATIVE PRODUCTION
New Orleans, LA – Mahalia Jackson Theater
Green Bay, WI – Lambeau Field
New York, NY – Rockefeller Center
Baltimore, MD – Inner Harbor & Science Center
Chicago, IL – Grant Park