We brought the Pop In brand activation to life at Cannes Lions, turning a busy festival week into a focused space for conversation about the future of media and advertising.
The concept invited leaders at TikTok, J&J, Google, Meta, and others to “drop in” for short, substantive exchanges that could live well beyond the Croisette.
Over three days, we captured interviews with fifteen industry voices, publishing content in real time across VidMob channels and partner platforms. The activation drove audiences to a digital hub for demos and deeper exploration, supported by a coordinated system of short-form videos and campaign assets. After Cannes, we extended the work into a broader paid and organic program, including the Intelligent Creative Spotlight series, which carried the Pop In spirit into a year-long stream of customer stories and data-driven creative insights.
Following the festival, we extended the momentum of the “Pop In” campaign through a broader paid integration on YouTube. In parallel, we developed and launched the “Intelligent Creative Spotlight” series on LinkedIn and YouTube — a year-long customer story program showcasing how the VidMob platform drives impact with data-driven creative insights for enterprise brands.
CAMPAIGN STRATEGY
CREATIVE DIRECTION
EXECUTIVE PRODUCTION
16:9/ 1:1 • 15 Teaser vids • ~ :20 sec run time • Youtube and LinkedIn
1:1 • Notable Quotes • stills • for Meta and LinkedIn
Web • Digital content hub • Demo Signup
H2 Campaign
16:9/9:16 • Paid Ads • :20 sec run time • Youtube and Meta
16:9 • Customer Video • ~ 3 min run time • Youtube and LinkedIn
Results
3x lift
Social Engagement during festival
10% +
Land and Expand opportunities from global brands
~200
Assets created for campaign